B2C Segments

Group consumer leads by source, geo, or any incoming field

B2C Mode: Optimized for consumer leads — personal email, phone, home address. Filter by source, geo, device, or custom properties. Switch to B2B for business data →

All Identities

Default

Every resolved identity — your catch-all segment

45,230 identities
Active integrations
Klaviyo Webhook
No filters — includes everything

Main Site Traffic

Visitors from acme.com

28,450 identities 542 today
Active integrations
Klaviyo Meta CAPI
source_domain = "acme.com"

California Visitors

Identities geolocated to CA

8,920 identities 156 today
Active integrations
Webhook
ip_region_code = "CA"

Mobile Visitors

Phone and tablet traffic

18,340 identities 312 today
Active integrations
Klaviyo
user_agent_mobile = true

Facebook Traffic

Visitors from Facebook ads

12,650 identities 342 today
Active integrations
Meta CAPI Klaviyo
page_url contains "fbclid"

Spring Campaign

Traffic with campaign ID 12345

3,450 identities 89 today
Active integrations
Meta CAPI Google Ads
properties.cid = "12345"

B2B Prospects

Non-personal email domains (likely business)

6,780 identities 67 today
Active integrations
Salesforce Slack
email_domain not in "gmail.com, yahoo.com, hotmail.com, ..."